The main logo was created with nine dots in a square to reflect a keypad (strongly associated with security and privacy). The aim was to have a clean and modern image across the company branding. Next a large variety of icons were created, to illustrate the different areas of their website. For example, we included a padlock, a lightbulb, a clock and briefcase - all creatively chosen to relate loosely to data protection and also to enable them to be used in a range of ways across their online platform. Punchy USPs were also created to be included in documents, presentations and social media.