The Soho Sandwich Co. supplies fresh high-quality sandwiches, salads and wraps to commercial outlets, hospitals, Universities and organisations. With some prestigious clients including the Houses of Parliament, this company knows everything there is to know about bread and fillings!
Soho Sandwich Co partnered with Veganuary to create a new vegan range to sit alongside their regular range in January. Soho Sandwich Co wanted to highlight a fresh start to the New Year as well as the popular time of year for choosing to eat more healthily.
Pink Sky was tasked with designing and branding this new vegan campaign. The brief was to highlight the healthy and refreshing aspects of the vegan diet and invite consumers to make the alternative choice. Our answer to this brief was to design something light and uplifting, highlighting the ingredients of each sandwich in the range. Choosing lots of bright colours and a shining white background, truly highlighted the product front and centre. We created posters filled with radiant coloured vegetables and the Veganuary mission statement, something inviting customers to make a new, vegan choice for lunch.