The Spanish Picota cherry has a very special story. Protected by European Designation of Origin, this cherry can only be grown in the Jerte Valley region of Extremadura in Spain. The cherries completely cover the mountains, growing in terraced 'gardens', each belonging to families in the region. In cherry season, families come together to pick their cherries.
- Pink Sky
Working with supermarkets, suppliers and alongside members of the public, Pink Sky ran the UK Picota promotional campaign for two years, activating the brand all over the UK through multiple events and initiatives.