Branding & Web Site
NameTags4U
NameTags4U provides labels for schools, care homes and the RAF for personalising clothes, stationery and books. The company needed a fresh new look and after conducting some market research, Pink Sky recommended a brand refresh and a new website.
Deliverables
Branding
Web
The sheep in the previous logo for NameTags4U had sentimental appeal (as well as being a slight pun for the name of the business), so the owners were keen to make it a feature of the new brand. We re-styled the existing sheep and developed a family for it, to demonstrate the different areas of the business, whilst also adding some bold new colours.
In response to the strategy document we created, we designed a new website that would make the user journey and experience clear and straightforward. There are different types of labels to suit different purposes and also differing levels of personalisation within those, so it is important to guide the user through these at every step.
We love the bright new colour palette that NameTags4U now has, as it is friendly and engaging, and a lot more versatile for the brand to use.
All of our websites are mobile-friendly as standard, and we also work hard to ensure compliance with accessibility needs for a variety of users.
