Mudwalls is a real farm, a food brand, and a supply consolidation centre, supplying direct to stores. Mudwalls needed a refreshed label range for its food to go offering in Midcounties Co-Op.
- Pink Sky
Pink Sky was asked to re-vamp the labelling for the Mudwalls Food-to Go range – an enticing selection of pies, sausage rolls, salads, filled baguettes, sandwiches and fresh produce for the Midcounties Co-op. The brief was for an eye-catching design to stand out on the shelf, but also to supply all of the required information for the products. Pink Sky opted for a modern, attractive look to complement the fresh blue packaging. A disc shaped dark blue label is enhanced with a “chalk board” style of lettering in pastel chalk shades. We felt that this approach suggested mouth-watering market freshness, reflecting the delicious ingredients of the produce.