Innovative Fresh wanted to stand out in the fresh produce market, in which is a leading authority on continuous quality monitoring and advice within the retail space. The identity was handled with a customised typeface to accentuate a company that is known for its high standards and capabilities.
Innovative Fresh monitors the quality of fresh produce “through the eyes of the consumer” on a continuous basis by analysing products that have been hand-picked from retail shelves. This non-biased approach is conducted regularly throughout a season or over a period of years to enable retailers and suppliers to identify gaps or issues in the supply chain, and to make changes that will increase the consistency of excellent fresh produce all year round.
“Pink Sky ran our rebranding project and they coordinate our marketing program. Innovative Fresh is now much better positioned and our communication has greatly improved. We love their design work and they are great people to work with; very dedicated and professional.”
Maud Jentjens, Managing Director at Innovative Fresh