We created a sub-brand called Perfect Patch, adding a family feel to the project. We created and photographed a series of recipes, designed activity sheets, created characters to search for across the website (because who doesn't love a strawberry snorkelling in a welly?) and built the website especially for the promotional period. This is an innovative way to connect with customers and to show the growers behind the product.
It was great hearing from those who had discovered the QR code in TESCO and we received great feedback about the design of the website.