Green Fields is a Russian wholesaler of high quality fruit and vegetables. Pink Sky rebranded the company, which is the leading supplier of berries in Russia.
Green Fields wanted to create a bold identity to reflect its dominant position in the Russian market in supplying high quality fresh fruit and vegetables. The new brand needed to be fresh and modern, and should contain a subtle reference to fresh produce growth and delivery. We used a generic fruit ‘segment’ icon, with a subtle arrow element within the ‘G’ to represent delivering quality fresh produce all around the world.
Our stationery and packaging designs for Greenfields were bold and eye-catching, so that the company would have a confident stance in a busy industry. We also created a label that Green Fields could use for its own brand of products.