Clare Holland Eyecare

"I'm a caring optometrist, experienced in helping kids see to learn more easily."

We have recently been working with the lovely Clare Holland to create a brand for her eyecare services. Clare specialises in an area of work known as Behavioural Optometry and she founded Clare Holland Eyecare in 2016 in Oxford.

We started with a new logo for Clare. We wanted the brand to reflex the friendly and caring nature of her business. So the final concept was a handwritten design in a deep green, a colour often synonymous with trust, and all things natural and calm.

The full colour palette includes natural earthy colours but with a bright red accent colour that brings the brand to life. This was complemented by a specific, almost 3D geometric pattern reflecting Clare's strapline of 'Seeing beyond the ordinary…'.

Her website has a simple, easy navigation and design that allows people to find the information they need quickly and in a visually pleasing way.

It has been a pleasure to work with Clare on this rebranding project. Her work is a valuable part of the eyecare community and we look forward to following her progress and continuing to work with her in the future.

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