Besana is regarded as the leader in Europe for marketing of nuts, dried fruit, seeds, chocolate, and snacks, innovation, and production. Pink Sky has worked with Besana on a new website, and packaging concepts.
Besana was founded in 1921 by brothers Emilio and Vincenzo Besana to process the abundant hazelnut, walnut and chestnut crops growing on the rich volcanic soil at the foot of Mount Vesuvius in the Southern Italian province of Campania. Today it produces 25,000 metric tonnes of nuts and seeds every year to supply to retail and food manufacturers. Besana supplies retailers with private label products, and also products under its own label. Pink Sky created a number of packaging concepts for Besana private label products as well as concepts for product development and gifting.
Besana’s website needed to be clean, professional and modern, to give the company an updated image and to reflect the volume of production it undertakes each year. Using a blog to keep readers informed about latest news and products, Besana is able to manage its own releases and information.