Five Valleys Counselling Practice
Creating an identity for a brand new business
When trained medical professionals Jane Woodend and Marianne Pawloff decided to set up their own counselling practice, they were fortunate enough to find a beautiful location in the heart of the Stroud Valleys. Five Valleys wished to create a calming identity but one that included brighter greens and pinks, so that it was not stereotypical ‘healthcare’ colours. With this challenge in mind, we gathered information about both Jane and Marianne, the location of the practice and its vision. We created an identity that is fresh, welcoming and reassuring, without looking ‘institutional’.
Five Valleys also needed a simple and clean website, to profile what they do, along with some printed materials and stationery to give out to clients.