Ace: Renting Berlin
Naming, branding, creating, in Europe
Ace Property Group was launching a portfolio of property rentals in Berlin and wanted to enter the market with confidence and a recognisable and memorable brand image. After an initial consultation and some research we decided between us that the company name did not exude confidence, so we changed it to ACE: Renting Berlin. Going on to design a bold and fashionable brand identity, staff uniforms and bikes, we travelled out to Berlin to photograph models around the city. These photographs were used on the website, which had to have quite a complex system working underneath it to automate as many administrative processes as possible, including sending the correct emails at the right times.