Keep it simple

November 10, 2009

For years, branding has worked alongside mythology in order to create the sale of an experience, as opposed to a simple product.  Are the public becoming bored of it, or is it a success?  I picked up my shampoo bottle this morning and read the label.  I honestly felt like I had landed in a very surreal Terry Pratchett novel!  The mystical world of ‘inner harmony’ created on the back of the bottle simply was not akin to the the small pile of blue sludge that landed on my hand after squeezing the bottle, as I stood in the shower on a chilly November morning with a hundred things going round my head.

It is the same with wine bottles.  Many times I have been promised a smoky blend of exotic berries with a hint of pigeon and a dash of tabasco, but what I have received in truth is a Crozes Hermitage.

Is it really necessary to take these myths so far?